Social Media Content Masterclass – Master Viral Video Strategy

In today’s fast-paced digital world, attention is everything. Whether you’re a brand, a content creator, or someone who just wants to stop getting ignored online, the key to growth is simple: create content that actually works. That’s exactly what Hustle Singapore’s Social Media Content Masterclass, co-developed with Rice Media, is built to help you achieve.

This isn’t your average content workshop. It’s where storytelling meets algorithms, and ideas become impact.

You’re posting regularly, following trends, maybe even adding some captions and hashtags—but still not getting the traction you want. Sound familiar?

The truth is, great content isn’t just about aesthetics or fancy gear. It’s about:

• Understanding what makes people stop scrolling

• Creating videos that keep them watching till the end

• Using platform-specific tools and strategies to boost reach

• Making content that feels personal, but also professional

And most importantly—it’s about doing all that consistently.

This hands-on workshop is designed to help you plan, shoot, and edit social videos with purpose. You’ll learn:

• How to write video scripts that hit emotion, curiosity, or humor in under 15 seconds

• Ways to create strong hooks in the first 3 seconds

• Video pacing techniques that improve watch time and retention

• Transition tricks and editing tools (yes, CapCut and mobile apps too)

• How to structure your ideas using story frameworks like AIDA or PAS

• Best practices for Reels, TikTok, and Shorts—what works, what flops

• How to read insights and refine content based on data

You’ll even create your own short-form video during class with peer feedback and trainer guidance.

This masterclass is co-created with the team behind Rice Media—a Singapore-based media company known for its unique, highly shareable storytelling. You’ll get the rare opportunity to learn how professional content producers build narratives that go beyond trends and capture hearts.

And because the class happens in Hustle Singapore’s real production environment, you’ll be filming and editing just like the pros do—complete with lighting, backdrops, and tools to experiment with.

• Instagram’s advanced Reel algorithm: Why reel hooks matter

• Influencer trends in Asia: 2024 influencer insights

• Rice Media’s unique storytelling approach: Read more here

This course is perfect for:

• Social media executives & marketers

• Small business owners managing their own content

• Freelancers and solopreneurs

• Creators looking to level up video performance

• Students and fresh grads in media or comms

Even if you’ve never touched a camera, this class is beginner-friendly.

The demand for video content continues to grow. By 2025, it’s estimated that over 80% of all internet traffic will be video. If your brand or content isn’t keeping up, you’re losing visibility and reach.

But the good news? You don’t need to be a full-time creator to get results. With the right strategies and mindset, even a solo creator or small business can make big impact.

Here’s how video is changing marketing forever

After this course, you’ll be able to:

• Confidently plan and produce content that aligns with your audience

• Turn creative ideas into a clear video structure

• Edit videos that pop, without spending hours

• Know what metrics matter and how to analyze your content

• Replicate viral success, not leave it to luck