Workshop Outcome

What will I learn?

Combining the Art and Science of storytelling into a 2-day training program, you will learn

1. Fundamentals skills of telling stories
2. Techniques of storytelling
3. Knowledge to apply storytelling skills in a business context whether its sales, marketing, customer service or operations and strategic planning

Everyone loves to hear a story. An effective salesperson is a good storyteller who will evoke the emotions of his audience in order to convince an idea. Research studies have shown the science behind the rational of telling a story, such that:

• People retain more through stories
• Stories appeal to both logic and emotions
• Stories make clients visualize the product in the context of their operations
• Stories evoke emotions and thus encourage action