Digital Marketing Workshop SkillsFuture
Digital Marketing Fundamentals
Digital Marketing
From planning to hands-on execution of digital advertisements, get to experience digital marketing on social media platforms like Facebook and Instagram.




Workshop Application Form
About this class
This course has been designed as an introduction to digital marketing where learners will get a complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeted, and more.
Learners will be equipped with informed decisions in the planning of marketing campaigns, identifying the appropriate platform for their marketing campaign, designing marketing collaterals and executing their social media campaigns.
At the end of this course, you should be able to:
- Recognize digital marketing analytics trends
- Analyse your existing customers and potential target audiences and conduct an audit on your competitors’ websites
- Recognize the key metrics to track and optimize your digital marketing ad spend
- Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each campaign and platform
- Facebook Ads Manager
- Set up their Google Analytics account and interpret Google Analytics reports
- Design tips for creating eye-catching content with Canva
Digital Marketing Workshop SkillsFuture
Training Provider
BizIQ Academy (53325019J)
Course Duration
23 hours
Module
Digital Marketing Fundamentals (TGS-2022011646)
Digital Marketing SkillsFuture Course
Upcoming dates
Weekdays: Aug 30 – Sep 1
Day: Tuesday – Thursday
Time: 9am – 6pm
Location: #02-12/13 TripleOne Somerset (Somerset MRT)




Workshop Application Form
Weekdays: Sep 27 – Sep 29
Day: Tuesday – Thursday
Time: 9am – 6pm
Location: #02-12/13 TripleOne Somerset (Somerset MRT)




Workshop Application Form
Course fees
$1150
Full Fees
Course fee funding only applies to Singaporeans and PRs.
Foreigners
$575
Baseline Funding: 50%
Remainder of course fees are SkillsFuture Credits deductible.
Singapore Citizen Below 40 Years Old
Singapore PR
$345
Mid-career Enhanced Subsidy: 70%
Remainder of course fees are SkillsFuture Credits deductible.