Digital Marketing Workshop SkillsFuture
Digital Marketing
Digital Marketing
From planning to hands-on execution of digital advertisements, get to experience digital marketing on social media platforms like Facebook and Instagram.
About this class
This course has been designed as an introduction to digital marketing where learners will get a complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeted, and more.
Learners will be equipped with informed decisions in the planning of marketing campaigns, identifying the appropriate platform for their marketing campaign, designing marketing collaterals and executing their social media campaigns.
At the end of this course, you should be able to:
- Recognise Facebook and Instagram trends
- Recognise the key metrics to track and optimise your digital marketing ad spend
- Ad campaign strategy and planning
- Attribute various marketing campaigns and platforms to overall campaign performances to measure the Return on Investment (ROI) for each campaign and platform
- Facebook Ads Manager and Instagram for Business
- Design tips for creating eye-catching content with Canva
Digital Marketing Workshop SkillsFuture
Training Provider
BizIQ Academy (53325019J)
Course Duration
23 hours
Module
Digital Marketing Fundamentals (TGS-2022011646)
Digital Marketing SkillsFuture Course
Upcoming dates
Weekends: Apr 9 – Apr 23
Day: Every Sundays
Time: 9am – 6pm
Location: #02-12/13 TripleOne Somerset (Somerset MRT)
Workshop Application Form
Weekdays: Apr 17 – Apr 19
Day: Monday – Wednesday
Time: 9am – 6pm
Location: #02-12/13 TripleOne Somerset (Somerset MRT)
Workshop Application Form
Course fees
$1242
Full Fees
Course fee funding only applies to Singaporeans and PRs.
Foreigners
$667
Baseline Funding: 50%
Remainder of course fees are SkillsFuture Credits deductible.
Singapore Citizen Below 40 Years Old
Singapore PR
$437
Mid-career Enhanced Subsidy: 70%
Remainder of course fees are SkillsFuture Credits deductible.
Singapore Citizen Above 40 Years Old
FAQ
Frequently asked questions.
Is the course fee SkillsFuture claimable?
Yes, learners may choose to use SkillsFuture Credit to pay for the course fees. SkillsFuture Credits are only eligible for Singaporeans above 25 years old. You may check your balance here.
What marketing platforms will we be touching on?
This course will focus on social media marketing channels such as Facebook Ads Manager for learners to execute their campaigns on both Facebook and Instagram. Learners will understand the different types of campaigns such as Traffic, Lead Generation, Awareness and many others to determine the suitable campaign to execute depending on their marketing objectives and goals.
What kind of students will you find in our workshop?
You will find students from all walks of life in our beginner-friendly digital marketing workshop. This course is highly suited for Business Owners, Marketing Executives and Sales Executives as it focuses on helping businesses to achieve marketing and revenue goals through digital marketing campaigns.
Will I need any experience to join this workshop?
This workshop is designed to be beginner-friendly. You do not need any pre-qualification in digital marketing to join this workshop. The lesson plan has been designed to gradually infuse new learners into the realm of digital marketing and to equip them with the technical skillset to manage, execute and optimise their campaigns after the end of the course.
Who is this course delivered by?
This course is delivered by Biz IQ Academy. Biz IQ Academy is a SkillsFuture Registered Training Provider that delivers training in areas such as Digital Marketing, Media and Culinary programs.
Can my company sponsor me for the course?
Yes! This course has seen its fair share of company-sponsored learners joining the course to improve the marketing campaigns of their company.
In addition, companies are eligible for Enhanced Training Support for SMEs (ETSS) of up to 70% for the course fee funding when sending employees for training. Chat with us to find out more about funding eligibility.
Application Steps
How To Register
1. Select a Date
- Select a course date that fits your schedule
2. Register Interest
- Click on “Apply”
- Leave your “Name” and “Contact Number” and “Email Address”
- One of our friendly team members will reach out to you to process your registration
3. Application Fee
- You will need to place a $30.00 application fee to secure your slot
- This fee will be refunded upon successful completion of the course