Design Tips For Non-Designers

by Wei Ying  January 12, 2022

“Well, I’m not a designer…”

#1: Just one font design, but if you must, two

Less is really more. The last thing you want is for your copy to look like a hot mess. As a designer or graphic artist, to create appealing, eye-catching, and effective graphic design, do pick easy-to-read font designs.

Tiong Bahru Bakery Google My Business

Tip #1: Use fonts sparingly

When designers use multiple font designs for one asset, trust me, a whole lot of considerations have been carefully taken into. For a start as beginners like you and me, we should adopt the practice of using one font design in different weights instead.

#2: Let the fonts do the talking!

Just as they say that pictures speak a thousand words, do not underestimate the power of these tiny curvatures or sharp-edged letters. They too have a story to tell, or in this case, a mood to convey.

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Tip #2: Font type matters to your readers

#3: Embrace the power of scale

Big or small, you should take note of the sizing of elements based on your arrangements. Naturally, you would draw a baby to be much smaller than his parents. Thus, scales serve as a gauge for us.

However, scales need not always reflect real life! Unleash your inner drama queen and exaggerate the size of certain elements of your design to highlight their importance.

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Take note of the scale of characters in Dune’s movie poster

#4: Negative Space

These days, all thanks to COVID-19, we are all for being negative, aren’t we? In all seriousness, similarly in design and graphic design, negative in terms of tapping into negative space, is a good thing!

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M.C. Escher’s tessellation work using “Negative & Positive Space”

Negative space is basically the space in between the area of other surrounding elements that make up its own shape. In layman’s terms, what we would regard as the background.

On the other hand, positive space refers to the main subject or shape of the asset.

#5: Own your best colour combinations!

This is not the time for you to go crazy and hit all the colours of the rainbow!

Instead, pick a strong colour palette for your brand and stick to it religiously. Colours are incredibly essential to designs because they are capable of invoking certain emotions and moods. After all, each shade has its own symbolism, which I am sure you would have heard. Red conveys dominance; Purple for luxury. Ring a bell?

However, it certainly does not mean that you have to always incorporate colours!

Let’s take a look at Tech Giant — Apple,

If anything, one might even say that the brand’s colour palette is rather dull, with whites, greys, and black forming the bulk of the colour scheme for its collaterals.

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Apple has a standardised colour palette that the brand uses to associate with its identity

So, why! Firstly, a lack of colours allows Apple to craft their own story freely without being bound by specific connotations that colours possess.

Secondly, we all have our own interpretations of the colours black and white. Hence, Apple is encouraging users to write their own stories, which is honestly pretty smart.

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An ad for Apple’s Macbook Air campaign

Furthermore, with a muted colour palette, more attention could be diverted to their products. This emphasises the fact that they are all about the hard facts, are data-driven and their products are of quality. In essence, they mean what they sell.

Besides its primary colour scheme, Apple certainly does not shy away from splashes of colours too. Complementary colours are injected into their advertising assets for product launches.

Ultimately, what you should be looking out for is consistency within a strong colour palette!

Indeed, you might not be winning design awards just yet, but hopefully, these tips serve as a springboard for your design journey. If you ever need more practice to hone your skills, check out our Adobe Design Masterclass!

Contrary to popular belief, churning out good designs is not easy. Here is a piece of advice to all the budding designers out there —

patience, hard work, and practice.

The Hustle SG is a one-stop platform that champions the side hustle culture while offering skills-based workshops as we believe that upskilling is necessary to remain relevant.