This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.
Have you always wondered how websites get to rank on the top of the Search Engine Results Pages (SERP) of Google? Or why your websites’ rankings on Google suffer steep declines out of the blue and fluctuate ever now and then?
This course is designed to you a deeper inquiry into the world of digital marketing. We will touch on the latest digital marketing techniques such as content marketing, digital advertising, social media marketing and digital marketing analytics.
Content created as part of a good content marketing strategy will capture the eyeballs of its intended audience. It will also encourage audience engagement with the content to create awareness of your brand. Having a good content marketing strategy can help increase brand awareness and following to drive profitable customer actions.