Digital Marketing Fundamentals
Do you know that each person spends a daily average of 3 hours on social media? Don’t miss out on these opportunities for your business!
All courses are SkillsFuture Credit deductible.
Do you know that each person spends a daily average of 3 hours on social media? Don’t miss out on these opportunities for your business!
This module equips learners with necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platform.
Have you always wondered which are the best social media channels to engage your potential customers, given the plethora of channels and your limited time and manpower to create content? Have you always wanted to grow your followers but struggle to create content that attracts more people to follow you? Or perhaps you want to know how strong your competitors are in social media marketing and what they are doing so that you can reference what they are doing and tweak it for your own purposes?
This course has been designed as an introduction to digital marketing analytics where learners will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets, i.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.
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