Facebook and Instagram – Social Media Marketing

This module equips learners with necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platform.

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Facebook and Instagram – Social Media Marketing SkillsFuture WSQ

Genetic Computing School

Block 167 Jalan Bukit Merah
Connection One #06-11A
Singapore 150167

Workshop Outcome

What will I learn?

  • Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor
  • Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager
  • Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media
  • Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting

Course Information

Course Fee

Full Fee: $520.00

Singaporeans 21 – 39 yrs old or PRs 21 yrs & above: $248.00

Singaporeans above 40 yrs old: $120.00

* Course Fee shown here represents the nett fee (excl. GST)

Course Information

Facebook and Instagram – Social Media Marketing

Reference No : TGS-2020503712
Course Duration : 16 hours (In-Class)
Funding Validity : 02 June 2020 – 04 Aug 2022