Digital Marketing
WSQ Business Courses
WSQ Digital Marketing Course
Digital Marketing is the promoting of products or services to customers through internet-connected channels. Coupled with the rise of e-commerce and online shopfronts, marketing professionals are increasingly expected to have specialised digital marketing skills.
This is why digital marketing executives and managers, digital marketing specialists, campaign managers and account managers were high in demand in 2020.
Popular digital channels include online platforms like websites, social media for instance Facebook and Youtube, or mobile apps such as Instagram and Whatsapp.
What Skills Do I Need?
Search Engine Optimisation
The prevalence of Search Engines such as Google and Bing means that businesses today now have to put an emphasis on improving their site to increase its visibility for relevant searches.
Social Media Marketing
Social Media Marketing is the use of social media websites and social networks to market a company’s products and services. For example with apps such as Facebook and Instagram dominating the screentime of today’s average user,
Search Engine Marketing
Search engine marketing is the practice of marketing a business using paid advertisements that subsequently appear on search engine results pages. The most commonly used Search Engine in today’s context is Google.
Pay per Click
Pay-per-click is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.
Influencer Marketing
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services.
Email Marketing
Featured
Video Editing Workshop
Video content gives customers the privilege to absorb a huge amount of information in a short amount of time. As research shows, 8 out of 10 people tend to buy products as a result of watching a brand’s video.
LinkedIn Marketing
LinkedIn Marketing Course SkillsFuture WSQ Digital Marketing, BusinessLinkedIn Marketing TikTok Marketing Course course skillsfuture wsq firstcom academy As a social network for professionals, LinkedIn is a wonderful tool to help you build meaningful connections with...
TikTok Marketing
Get an introduction to TikTok Marketing and learn how you can harness TikTok as a social media platform for your marketing strategy.
Facebook Marketing & Advertising
Digital MarketingFacebook Marketing & Advertising Course Generating leads with digital marketing certification course skillsfuture wsq. Become highly skilled in reaching out to customers in one of the biggest marketplaces using Facebook Marketing and Advertising....
Generating Leads with Digital Marketing Certification
Digital MarketingGenerating Leads with Digital Marketing Certification Generating leads with digital marketing certification course skillsfuture wsq. Our Lead Generation with Digital Marketing Course will teach you how to navigate the world of digital marketing...
Digital Marketing Masterclass
Entering into the digital business world might be easy, but enhancing your online presence is the real test of skills and knowledge.
Videography and Video Editing
Learn how to shoot and edit your own videos for your business or your personal YouTube channel. Attract your own pool of subscribers and WOW them with your video editing skills!
Digital Marketing Fundamentals
Do you know that each person spends a daily average of 3 hours on social media? Don’t miss out on these opportunities for your business!
Facebook and Instagram – Social Media Marketing
This module equips learners with necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platform.
Digital Advertising
This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.
Digital Campaign Management
This module equips learners with necessary knowledge and skills to execute digital campaign activities and effectively promoting products on social media platform.
Search Engine Optimisation (SEO)
In this course you will learn how to fine tune your website for higher page ranking in search engines.
Digital Advertising Course
Consumers in Singapore spend more than two thirds of their waking hours on digital devices daily, with the top gadget used being the smartphone. With the advent of the smartphone, digital disruption is here to stay and brands need to adopt a customer-focused digital strategy to cut through the noise and stay relevant.
Search Engine Optimisation (SEO)
This intensive Search Engine Optimisation (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.
Digital Marketing Strategy Certification Course
This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Email and Content Marketing
Acquire email and inbound content marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns.
Digital Marketing Analytics
Digital Marketing, TechnologyDigital Marketing Analytics This intensive two-day Digital Marketing Analytics training course outlines the features, advantages and benefits of digital marketing analytics. With theory and practical exercises, designed to enhance data...
Content Marketing Strategy Course
Digital Marketing, TechnologyContent Marketing Strategy Course This two-day course will cover content marketing strategies that encompass the creation, curation, distribution and optimisation of content across a brand’s Owned, Shared, Earned, Paid channels. Straddling...
Search Engine Optimization
Have you always wondered how websites get to rank on the top of the Search Engine Results Pages (SERP) of Google? Or why your websites’ rankings on Google suffer steep declines out of the blue and fluctuate ever now and then?
Social Media Marketing
Have you always wondered which are the best social media channels to engage your potential customers, given the plethora of channels and your limited time and manpower to create content? Have you always wanted to grow your followers but struggle to create content that attracts more people to follow you? Or perhaps you want to know how strong your competitors are in social media marketing and what they are doing so that you can reference what they are doing and tweak it for your own purposes?
Digital Marketing Fundamentals
This course has been designed as an introduction to digital marketing analytics where learners will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets, i.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.
Developing Integrated Digital Marketing Strategy
This course is designed to you a deeper inquiry into the world of digital marketing. We will touch on the latest digital marketing techniques such as content marketing, digital advertising, social media marketing and digital marketing analytics.
Content Marketing Strategy
Content created as part of a good content marketing strategy will capture the eyeballs of its intended audience. It will also encourage audience engagement with the content to create awareness of your brand. Having a good content marketing strategy can help increase brand awareness and following to drive profitable customer actions.
Paid Search Engine Marketing (SEM)
Attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Google Analytics
Learn how to dig into Google Analytics data for your website to understand users and how they interact with your contents. Gather data through your website and analyse the data to gain insights of potential customers.