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Digital Marketing

Facebook Marketing & Advertising Course

Generating leads with digital marketing certification course skillsfuture wsq.

Become highly skilled in reaching out to customers in one of the biggest marketplaces using Facebook Marketing and Advertising.

This 2-Days Facebook Marketing & Advertising Course will equip you with practical Facebook marketing and advertising strategies that can be instantly applied to your marketing campaign.

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With Facebook Advertisements, businesses can effectively target marketing campaigns accurately based on demographic and personal preferences on a per-impression or per-click basis. The last step to building a digital empire is making use of Facebook Insights to analyse customer data such as how many people interacted with the ads, and how to constantly engage with them.

With 2,45 billion monthly active users on Facebook and 74% of high-income earners being Facebook users, it is no secret that businesses are leveraging on Facebook Marketing to build brand awareness and increase sales.

Facebook Marketing & advertising course skillsfuture wsq.

Aesperon Academy

#03-00 Changi South Street 1,
BBR Building

Singapore 486126

Workshop Outcome

What will I learn?

By the time you finish this Facebook Marketing & Advertising Course (Synchronous E-learning) course, you should have acquired the knowledge and skills that you’ll be able to use right away at work or add to your resume.

  • Understand the importance of Social Media, benefits of using Facebook as a marketing platform
  • Stepping into the shoes of consumers’ decision making process using Buyer’s Journey
  • Defining target audiences by creating Buyer Persona templates
  • Identify the strengths and weaknesses of using both Facebook pages and groups for your business
  • Establish the foundations of a professional business Facebook Page and creating interactive posts
  • Utilise Ad tools such as Ads Manager, Power Editor, Business manager when setting up Marketing campaigns
  • Understand key advertising metrics such as Click-through rates (CTR) and Conversion Rate and Return on Ad Spend (ROAS)
  • Setting up Ads Manager and exploring its full functions to create Facebook Ad campaigns within budgets

Course Information

Course Fee

Full Fee: $500.00

Singaporeans 21 – 39 yrs old or PRs 21 yrs & above: $350.00

Singaporeans above 40 yrs old: $50.00

* Course Fee shown here represents the nett fee (excl. GST)

Course Information

Facebook Marketing & Advertising Course

Reference No : TGS-2020504783
Course Duration : 16 hours
Funding Validity : 23 Feb 2021 – 29 Mar 2023