Introduction to CRM

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention.

This course aims to equip staff with basic knowledge and skills on maintaining guest data and information with the aim of improving guest service delivery through the use of customer relationship management.

Workshop Application Form

A friendly person from our team will be in touch with you shortly!

Introduction to CRM SkillsFuture WSQ 

Singapore Institute of Hospitality

5 Magazine Road #02-02
Singapore 059571

Workshop Outcome

What will I learn?

  • Manage feedback and data
  • Develop customer relationship programmes and initiatives

Participants who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded the following Statement of Attainments (SOAs) by SkillsFuture Singapore (SSG): Introduction to Customer Relationship Management.

Course Information

Course Fee

Full Fee: $261.70

Singaporeans 21 – 39 yrs old or PRs 21 yrs & above: $117.20

Singaporeans above 40 yrs old: $26.17

* Course Fee shown here represents the nett fee (excl. GST)

Course Information

Introduction to CRM

Reference No : TGS-2020505922
Course Duration : 8.5 hours (In-Class)
Funding Validity : 30 Oct 2020 – 29 Oct 2022