Top 5 TikTok Shop Case Studies
by Arthur Yang November 10, 2023
TikTok Shop is TikTok’s in-app e-commerce feature that allows users to discover and purchase products directly from the platform.
It provides businesses with the opportunity to showcase and sell their products through engaging content, live streams, and promotional events, creating a seamless shopping experience within the TikTok app.
Here our top 5 success stories that have leveraged the power of TikTok Shop!
2. AFTERSHOCK PC
3. Kiehl’s Vietnam
5. The Beauty Story
#1 — PRISM+
PRISM+, a local Singaporean brand specialising in premium electronic gadgets and smart home appliances, strategically utilised TikTok to engage with the burgeoning Gen Z tech audience.
Using bite-sized, informative videos, the brand highlighted unique product features, tapping into the platform’s trendiness.
Notably, PRISM+ did live streams, featuring entertaining hosts, which was vital in educating customers, addressing queries, and fostering a connection.
Since joining TikTok, PRISM+ amassed an impressive following, boasting 16.5K followers and 92K likes.
Their livestreams played a pivotal role in achieving unprecedented results, particularly during the Mega Sales Season.
The 12.12 Sale in 2022 witnessed a remarkable 58.6% sales increase on TikTok Shop, totaling over $2 million in Q4 2022.
The brand secured 1.4 million product impressions, growing live stream viewership fourfold.
PRISM+ aims to replicate its achievements on TikTok Shop in other markets, contemplating outreach to audiences in Malaysia.
This case study underscores the brand’s adept utilisation of TikTok to cultivate a dedicated audience, drive sales, and establish a robust presence in the competitive tech market.
#2 — AFTERSHOCK PC
Established in 2012, AFTERSHOCK PC, a Singaporean company known for its creative and affordable PC builds, expanded its digital presence by harnessing the power of TikTok Shop.
Seeking to deepen engagement with the PC enthusiast community, AFTERSHOCK PC joined TikTok to create interactive touchpoints, fostering connections with users and facilitating conversations about their devices.
Their TikTok content ranged from comedic skits featuring team members to informative videos by competitive gamers and IT professionals.
This approach attracted TikTok users, both enthusiasts and novices, prompting them to explore AFTERSHOCK PC’s channel.
Educational content on computer-related topics solidified user loyalty, positioning AFTERSHOCK PC as a go-to resource.
Tapping into TikTok Shop, AFTERSHOCK PC incorporated live streams to directly engage with customers, adding a human touch to online experiences.
These livestreams, featuring activities like PC building and product launches, kept the content fresh, especially during peak sales seasons.
Since joining TikTok, AFTERSHOCK PC has garnered 212K followers and 3.7M likes, enhancing brand awareness and customer engagement.
Notably, their 11.11 and 12.12 sales achieved remarkable results, with live streams driving over 400,000 impressions and a 92% increase in views during the Mega Sales Season.
AFTERSHOCK PC aims to revolutionise the PC purchasing experience on TikTok, expanding its livestream store to include a variety of PC components beyond just PCs.
Their success on TikTok signifies a transformative approach to marketing and sales in the tech industry.
#3 — Kiehl’s Vietnam
#4 — INSPI
INSPI, a clothing brand affiliated with a longstanding family-owned textile manufacturing business, adapted its strategy to thrive in the digital age.
Operating for approximately 30 years, the company, known for its casual-wear clothing line, recognised the need to bolster its online presence, especially on TikTok, when physical stores closed due to lockdowns in 2020.
Venturing into TikTok to reach a wider audience in the Philippines, INSPI initially focused on refining its content strategy, experimenting with video lengths, trending sounds, and harnessing popular editing features.
TikTok Shop emerged as a game-changer, increasing purchase rates by up to 100% and connecting INSPI with new customer groups.
The exposure on TikTok catalogs and TikTok Shop not only drove traffic to INSPI’s official website but also facilitated substantial business growth, enabling the brand to tap into new communities.
Within two years on TikTok, INSPI amassed 422.2k followers, contributing to a remarkable 100% increase in sales.
Despite the closure of physical stores, TikTok became a powerful platform for INSPI to engage with customers, preserve its 30-year-old brand in a fresh manner, and build brand recognition locally.
The success on TikTok aligns with INSPI’s goal of expanding globally and reintroducing offline experiences once prevalent in pre-pandemic times
#5 — The Beauty Story
The Beauty Story, a Singapore-based Korean skincare reseller, navigated the competitive beauty industry by launching a TikTok Shop, merging community engagement with sales.
Testing the efficacy of Shopping Ads on TikTok, they collaborated with TikTok Creators and utilised the TikTok Creator Marketplace to ensure authentic and compelling Video Shopping Ads (VSA).
The brand’s VSA featured fast-paced, educational content with attention-grabbing hooks and clear call to actions for viewers.
In parallel, The Beauty Story embraced LIVE Shopping for real-time audience interaction.
Their live streams incorporated engaging games like ‘Spin The Wheel,’ enticing customers with prizes for TikTok Shop purchases.
Both VSA and LIVE Shopping advertisements (LSA) adopted a lowest Cost bidding strategy with broad targeting and optimisation for ‘Initiate Checkout’ and ‘Complete Payment’ events, maximising reach while targeting potential paying customers.
The concurrent VSA and LSA campaigns achieved success, yielding a 12.5x ROAS on VSA and a 6.6x ROAS on LSA, reaching an average of >66K users.
The brand also enhanced brand awareness with 12.8K engagements and 3.4K profile visits.
The positive results instilled confidence, prompting plans for increased investment in Shopping Ads and LIVE Shopping.
Future strategies include performance optimisation and the exploration of new campaign setups like retargeting.