Digital Campaign Management
This module equips learners with the necessary knowledge and skills to execute digital campaign activities and effectively promoting products on social media platforms.
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Digital Campaign Management SkillsFuture WSQ
Genetic Computing School
Block 167 Jalan Bukit Merah
Connection One #06-11A
Singapore 150167
Workshop Outcome
What will I learn?
- E-commerce campaign – strategies, management, setting objectives, tactics, pre-testing methods, online research tools, reviewing pre-test results
- Choosing right platform for your business, Setting up Shopify ecommerce site, Write product features and benefits, Call to Action, Integrate Shopify with Facebook
- Content marketing, planning, audit and scheduling. Content curation and creation, Social media marketing, Search engine marketing, Email marketing
- Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google analytics metrics, Measuring satisfaction, Creating reports
- Conversion Optimization and Refinement. Analyze user behavior, collect data from different platforms to refine marketing messages, UX Concept, Spilt testing
Course Information
Course Fee
Full Fee: $520.00
Singaporeans 21 – 39 yrs old or PRs 21 yrs & above: $248.00
Singaporeans above 40 yrs old: $120.00
* Course Fee shown here represents the nett fee (excl. GST)
Course Information
Digital Campaign Management
Reference No : TGS-2020503766
Course Duration : 16 hours (In-Class)
Funding Validity : 02 June 2020 – 04 Aug 2022