Digital Campaign Management

This module equips learners with the necessary knowledge and skills to execute digital campaign activities and effectively promoting products on social media platforms.

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Digital Campaign Management SkillsFuture WSQ

Genetic Computing School

Block 167 Jalan Bukit Merah
Connection One #06-11A
Singapore 150167

Workshop Outcome

What will I learn?

  • E-commerce campaign – strategies, management, setting objectives, tactics, pre-testing methods, online research tools, reviewing pre-test results
  • Choosing right platform for your business, Setting up Shopify ecommerce site, Write product features and benefits, Call to Action, Integrate Shopify with Facebook
  • Content marketing, planning, audit and scheduling. Content curation and creation, Social media marketing, Search engine marketing, Email marketing
  • Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google analytics metrics, Measuring satisfaction, Creating reports
  • Conversion Optimization and Refinement. Analyze user behavior, collect data from different platforms to refine marketing messages, UX Concept, Spilt testing

Course Information

Course Fee

Full Fee: $520.00

Singaporeans 21 – 39 yrs old or PRs 21 yrs & above: $248.00

Singaporeans above 40 yrs old: $120.00

* Course Fee shown here represents the nett fee (excl. GST)

Course Information

Digital Campaign Management

Reference No : TGS-2020503766
Course Duration : 16 hours (In-Class)
Funding Validity : 02 June 2020 – 04 Aug 2022