Workshop Outcome

What will I learn?

In this course you will learn how to dig into Google Analytics data for your website to understand users and how they interact with your contents.

• Organisation Web Structure – Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives
• Web Analytic Tools – Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag
• Data and Reports – Data Analytics Measurement Strategy, Report Format, Dimensions and Metrics
• Content Planning and Creation – Audience Fit, create text-based and multimedia-based content, content plan, content calendar
• Consumer Behaviour and Customization – Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow
• Conversion – Activity and Budget, Execute Goals and Funnel
• Insights and Action – Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making