Search Engine Optimisation (SEO)
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
A higher ranking when someone searches a term in your industry increases your brand’s visibility online. This, in turn, gives you more opportunities to convert qualified prospects into customers. When done correctly, SEO can help your brand stand above others as a trustworthy company and further improve the user’s experience with your brand and website. In this course, you will learn how to fine-tune your website for a higher page ranking in search engines.
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Search Engine Optimisation (SEO) SkillsFuture WSQSearch Engine Optimisation (SEO) SkillsFuture WSQ
Genetic Computing School
Block 167 Jalan Bukit Merah
Connection One #06-11A
Singapore 150167
Workshop Outcome
What will I learn?
- SEO Concepts – Google Search Engine, SEO Ranking, Rank Brain, SERP and types of Search Engine, Principles
- Introduction to Google Ads, Principles in keyword search and density, planner
- Content Optimization – Principles of SEO in marketing a website content, in social network media content, Digital media trend in SEO context
- On-page SEO – URL structure, SEO parameters, Internal and External links
- Off-page SEO – Links and competitive edge, Advertising links research and strategies
- Measurement and Analytics – SEO analytics tools, Performance metrices, Data and reports analysis, SEO development trends, Apply SEO in organisation strategies, Teaming and coordination in SEO optimization, Implementing SEO in marketing strategies
Course Information
Course Fee
Full Fee: $520
Singaporeans 21 – 39 yrs old or PRs 21 yrs & above: $1248
Singaporeans above 40 yrs old: $120
* Course Fee shown here represents the nett fee (excl. GST)
Course Information
Search Engine Optimisation (SEO)
Reference No : TGS-2020503853
Course Duration : 16 hours (In-Class)
Funding Validity : 02 June 2020 – 04 Aug 2022